Hospitality as a heritage, excellence as a strategy
It all begins with a light, a horizon and a legacy.
Passionate about hospitality since childhood, I grew up at the heart of a guesthouse where I learned a fundamental truth: welcoming guests is not a profession — it's a calling. After more than twenty years opening, positioning and developing outstanding properties across Europe, I created SOLYMAR SERVICES to put people, experience and excellence back at the heart of every project.
An identity rooted in our DNA
More than a company, Solymar Services draws its strength from my Spanish and Andalusian roots. There, the sun (SOL) and the sea (MAR) are not concepts but a way of life. This new design carries every nuance of that identity:
Navy blue
Deep and dark, it reflects the timeless elegance of marine horizons and the solidity of my commitment.
Gold
It evokes the sand under the zenith, but also the hope and success I project onto every property.
The letters
A vibrant tribute to my daughter's name, Marly — my greatest achievement and the driving force behind my daily pursuit of excellence.
This logo is a nod to the "Sylmar" of my childhood, my parents' family hotel where it all began. It was in those corridors, amid the comings and goings of travellers and the rigour of service, that I understood hospitality is above all a passion for welcoming people.
Your direct reinforcement: turning potential into results
Today, Solymar Services enters a new chapter. I am not an agency — I am your ally on the ground. Because I work alongside you personally, my mission is to turn your vision into concrete results through three pillars of action:
A key that opens doors
I access untapped market segments for you — LEISURE, MICE, CORPORATE — and the distribution networks where your property needs to shine. I integrate your new MarIA agent, capable of working 24/7 so no opportunity is missed.
Hands-on service
Like in my parents' hotel, we don't stay on the surface. I dive into your numbers, segment, pitch and close. I immerse myself in your operational reality to activate the right levers. I represent your hotel at professional trade shows.
Measurable impact
Every action is designed for your ROI. My success is measured in your room occupancy, revenue growth and the renewed motivation of your team.
Building together the hospitality of tomorrow
This new chapter is my promise: to continue building with the same fervour that was passed down to me. A huge thank you to my clients and partners who are part of this journey. The sun is rising on a new era, and I can't wait to write it alongside you.
Marion Fernandez
Director, Solymar Services